ICTs are accelerators and amplifiers of change. They are redefining how we interact with each other and the world around us, a specific application is social media, which facilitate real-time communications, data exchange and immediate feedback by institutions to stakeholders and vice-versa. In order to apply the principle of inclusiveness, the current Ecuadorian administration, with 18 months in the power, has adopted the slogan "the government of all" to spread their activities through the public administration institutions. One of its main communication channels is social media through the microblogging platform of Twitter. Where public institutions and political leaders are sharing their daily activities through posts, videos, images and so on. The main purpose of this paper is to identify in Twitter during the period of 30 days (October 2018) how often is used the hashtag #ElGobiernoDeTodos (translation, The government of All) for which Ecuadorian institutions, in what contexts, and in what type of themes. As well as recognize if there are persistent themes into the analyzed posts to assume whether there is an agenda through that or it is just an individual effort from every institution to fulfill their communications need for sharing information.
Keywords: hashtag, social media, Twitter
 BAVIERA, T., (2016): Técnicas para el análisis del sentimiento en Twitter: Aprendizaje Automático Supervisado y SentiStrength. Barcelona.
 CHARAUDEAU, P., (2003): El discurso de información mediática. Barcelona-Buenos Aires, Gedisa.
 HUSAIN, K., ABDULLAH, A.N., ISHAK, M., KAMARUDIN, M. F., ROBANI, A., MOHIN, M., and HASSAN, S., (2014): A Preliminary Study of Effects of Social Media in Crisis Communication from Public Relations Practitioners Views”, Procedia – Social and Behavioral Sciences.
 JENKINS, H., : Cultura de Convergencia. Ediciones Paidós Ibérica, S.A., Barcelona. Taduction by Pablo Hermida.
 KERSEY, T., (2011): Public Communication in the Networked Public Sphere. ProQuest. Kennesaw, Georgia. P.p. 294
 RIORDA, M. and VALENTI, P., (2015): Gobernautas y Ciudadanos: Los gobernantes latinoamericanos y la gestión de redes sociales. p. 336
 STIEGLITZ, S. and DANG-XUAN, L., (2012): Social Media and Political Communication: A Social Media Analytics Framework. Springer-Verlag.
 YAQUB, U., AE CHUN, S., ATLURI, V. and VAIDYA, J., (2017): Analysis of political discourse on twitter in the context of the 2016 US presidential elections. Government Information Quarterly. 34. Retrieved from: https://www.researchgate.net/publication/321052820_Analysis_of_political_discourse_on_twitter_in_the_context_of_the_2016_US_presidential_elections#pf
Cyber Security and eGovernment
Proceedings of the Central and Eastern European E|Dem and E|Gov Days, May 2-3, 2019, Budapest
Facultas, 1. Ed., 536 p.
Editors: András Nemeslaki, Alexander Prosser, Dona Scola, Tamás Szádeczky