The permanent campaign in social media: A case study of Poland

Dorota Domalewska, War Studies University, Faculty of National Defence, Warsaw, Poland


New media technologies provide new venues for political communication enabling politicians to wage a permanent campaign. Participatory platforms have paved the way for new forms of political communication during non-election period when those seeking or holding office can increase media coverage, create their public image and foster deeper relationships with the public. The purpose of the paper is to contribute to the discussion on permanent campaign; specifically, the study focuses on presenting the method of embracing new media technologies (in particular Twitter) by politicians’ during a non-election period in Poland. The analysis aims to investigate online activity, the design of Twitter profiles and the implementation of campaign-like techniques by the politicians. The findings shed light on the Polish MPs’ application of participatory platforms as a tool of strategic communication used to increase media visibility, and share messages across in a one-way communication.


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Central and Eastern European e|Dem and e|Gov Days 2018

Including a Workshop on Smart Cities organized by the Congress of Local and Regional Authorities of the Council of Europe
Proceedings of the Central and Eastern European E|Dem and E|Gov Days, May 3-4, 2018, Budapest
Facultas, 1. Ed. (14 May 2018), 506 p.
ISBN-10: 9783708917375,
ISBN-13: 978-3708917375,
ASIN: 3708917375506

Editors: Hendrik Hansen, Robert Müller-Török, András Nemeslaki, Alexander Prosser, Dona Scola, Tamás Szádeczky